are managed using a generally
accepted project life cycle
based on
PMI-PMBok™
Project Management Institute
PM Book of Knowledge
Advertising
Make sure that your marketing collateral delivers appeal to entice readers to look at what you are offering. Make sure that you have useful information for the products and/or services you offer. It becomes a reference to review when prospective customers are thinking about purchases (other than for impulse buying). It also provides approved data to reference when your staff are asked for this kind of information. How you deliver marketing material impacts on operations costs.
Sales Collateral
The purpose of a brochure is to describe a product or service. We suggest that PDF documents are placed on your website with a selection to open and/or download brochures. Producing a brochure electronically is cheaper than to print: if a customer wants a hard-copy they can print it at home. Brochures are intended to provide enough detail for the consumer to learn what a product is about. An electronic brochure can be created at a low cost compared to the printed version. By hosting the information on your website prospects do not have to visit your store just to browse, meaning sales staff is more efficiently engaged with likely customers.
Internet as a medium is often associated with Advertising in terms of “SPAM” (unwanted) E-mail announcements. The “opt in” approach allows companies to drive announcements to many subscribers to keep them informed of what the company is up to, the latest product releases, and what not. There is also a passive side to advertising – website visits by interested prospects looking for information about the products and services the company has to offer.
Developing an E-strategy for advertising is a good start, as is understanding the good or bad qualities of advertising. This must go hand in hand with the design and architecture of the website that should support the aims of your advertising. Company websites are an ideal advertising and marketing media because of the level of control. It is direct, and it is quite easy to create audit trails for leads to learn effective strategies for channeling prospects to our website and (at a local level) to increase traffic in our store. We can combine these ideas with the focus for a website to create a powerful drive for sales.
You can supplement the on-line brochure with much simpler flyers that are cheaper to print and distribute – you might leave supplies around in different locations to be picked up to pique curiosity, which in turn may lead to the prospect following up on your website to look at a brochure.